Responsible Gambling Policy

March 2023


The Labour Party is committed to ensuring that information about how to gamble responsibly and how to access information and help in respect of problem gambling is readily available to all.

Scope of policy

We are licensed by the Gambling Commission, which regulates gambling in the public interest. The regulatory framework introduced by the Gambling Act 2005 is based on the following licensing objectives:

  • Preventing gambling from being a source of crime and disorder, being associated with crime and disorder, or being used to support crime;
  • Ensuring that gambling is conducted in a fair and open way;
  • Protecting children and other vulnerable persons from being harmed or exploited by gambling; and
  • Promoting social responsibility in gambling.

This policy outlines the step the Party takes in supporting those who are vulnerable and at risk.

Linked Policies & Procedures

A full list of policies and procedures can be found at, a dedicated web page restricted to Labour Party members and Staff. Policies included on this page cover:

  • Safeguarding Children
  • Safeguarding Code of Conduct
  • Social Media Policy
  • Safeguarding Guidance
  • Safeguarding Adults
  • Children, Photography and Video


The Labour Party and its staff are committed to the protection of children and other vulnerable persons from being harmed or exploited by gambling. The Party and employees will take reasonable steps to identify customers who may be experiencing difficulties with gambling behaviour and signpost them to appropriate guidance and support.


Preventing gambling from being a source of crime and disorder, being associated with crime and disorder, or being used to support crime

  • We will maintain our Gambling Commission licenses in accordance with the Licensing Code of Conduct and Practices and submit the required reports to the Gambling Commission.
  • We will train our employees and volunteers to recognise suspicious transactions and the process of reporting them in line with the Proceeds of Crime Act.
  • Age verification checks will be performed on a sample of lottery players who enter by remote means.
  • A single player will be limited to a maximum of £20 worth of entries in our lottery per week.
  • Our ELM, Sterling Management Centre Limited utilises technology which verifies the age of a percentage of participants before they sign up.
  • Each player in our lottery will be limited to a single membership.
  • We will not take lottery entry payments in cash.

Ensuring that gambling is conducted in a fair and open way

  • Upon request from any player, we will provide a full history of their lottery membership, including complete payment and winnings history.
  • Players have access to clear information on matters such as the rules of the game, the prizes that are available, the chances of winning, and the way in which prizes are allocated before they commit to a purchase.
  • The rules are fair and transparent.
  • Any advertising and promotional material is clear and not misleading.

Protecting children and other vulnerable persons from being harmed or exploited by gambling; and Promoting social responsibility in gambling.

  • When a new player signs up to our lottery they will be required to declare that they are over the age of 18 and will be required to confirm their date of birth. Anyone under the age of 18 will not be permitted to purchase a ticket to enter the lottery. If, upon winning, any individual is found to be under the age of 18 then all winnings will be forfeited.
  • Our lottery websites and media relating to the promotion of our lottery will provide information on gambling support organisations and alert players to Be Gamble Aware.
  • Our marketing to members of the Party will be restricted to those over the age of 18.
  • On request, we will close any player’s lottery membership for a minimum period of 6 months during which time the membership cannot be reinstated.
  • Our organisation will provide appropriate awareness training to our employees, volunteers and third parties involved in the lottery on problem gambling.
  • Our organisation will provide awareness training to our employees on recognising and responding to the additional risks that vulnerable adults may have in relation to gambling.

To help customers to keep control of their gambling and recognise when it has become a problem we will provide information on our lottery communications to highlight that they should:

  • see gambling as entertaining and not as a way of making money.
  • avoid chasing losses.
  • only gamble what you can afford to lose.
  • keep track of the time and amount you spend gambling.
  • read the game rules.
  • know that professional help is available.

If a customer contacts us to advise they are concerned that gambling may have become a problem for them or someone they care about then the following prompts will be used by staff to help them identify problem gambling:

  • Do you stay away from work to gamble?
  • Do you gamble to escape from a boring or unhappy life?
  • When gambling and you run out of money, do you feel lost and in despair and need to gamble again as soon as possible?
  • Do you gamble until your last penny is gone, even the fare home or the cost of a cup of tea?
  • Have you ever lied to cover up the amount of money or time you have spent gambling?
  • Have others ever criticised your gambling?
  • Have you lost interest in your family, friends or hobbies?
  • After losing, do you feel you must try and win back your losses as soon as possible?
  • Do arguments, frustrations or disappointments make you want to gamble?
  • Is your mental health being affected because of your gambling?
  • Has your gambling ever meant that you or your family have had to go without essential purchases, food, rent payments or anything else that would significantly effect your or your family’s quality of life?

Where a customer answers 'yes' to one or more of these questions they may have a gambling problem and will be advised that if they wish to speak to someone about it they should contact the National Gambling confidential helpline on 0808 8020 133 or visit the website for further information.


On occasion, a player will want to self-exclude from taking part in the Labour Lottery. The Party has processes in place to offer support in these instances:

  • We will make information about how to self- exclude available on our lottery website, as well as providing the appropriate telephone number for the player to self-exclude telephonically.
  • Our ELM, Sterling Management Centre Limited utilises technology which identifies self-excluded players and prevents them from re-entering the lottery.
  • A self-excluded individual will be flagged or removed from our marketing databases within two days of receiving a completed self-exclusion notification.
  • During self-exclusion, a players account will be closed and any funds held on their behalf will be returned to them.
  • Where self-exclusion has expired, we will not market our lottery to that player unless they have made a positive decision to return to the lottery of their own accord.

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